Hi, I’m Laurie Erickson—a Senior Art Director and Brand Strategist who builds brands that connect, convert, and endure.

With over a decade of experience in branding, design systems, and marketing strategy, I help businesses bring clarity to their message and impact to their visual presence. My work spans everything from web design and UX to packaging, environmental graphics, and integrated campaigns—with a strong focus on creative systems that scale.

At New U Life, I led the environmental branding of a new corporate HQ—from blank walls to a fully immersive brand experience in under four months, just in time for their Global Summit. As co-owner of Landmark Grill, I’ve built a beloved local brand from the ground up, creating everything from the logo and signage to the website and marketing systems. I understand how design decisions affect both customer experience and day-to-day operations.

Whether you’re launching something new or refining what already exists, I bring big-picture strategy and meticulous execution. Clients value me for being as easy to work with as I am reliable—and for delivering thoughtful, effective work that drives results.

Let’s bring your brand to life.