LOGO DESIGN
VARIOUS BUSINESS LOGOS
The logo is the most important part of company branding. It appears seemingly simple, but will define recognition of your business forever. A well thought out and designed logo is the cornerstone of your business identity.
Sketches and Doodles
The creative process for logos starts just as it does for everything. Sketching out ideas.
The client had a new product line that needed its own name and logo. After learning about the product and the things that make it important, and taking in the client’s ideas, I started sketching.
and doodling
and sketching some more.
Print Study
After the font and graphics have been completed, it is important to do a print study before finalizing the assets. Starting at half an inch in width, the graphic is sized incrementally on a single page and printed at 100%. This will show how well the logo will stand up at the smallest size in a single color.
Final Output
The logo is then created with the color(s) designated by the brand/stakeholder. In this case it was a single color used for the lighting category used by the client. After the color and black versions are complete, the files are finalized and created in the sizes needed.